The Company’s business strategy is to:

• recruit and retain top veterinary professionals;
• provide high quality veterinary care to its customers;
• pursue acquisitions of additional veterinary hospitals, with a focus on developing “hub” and “spoke” regional networks;
• increase veterinary hospital visits through advertising, market positioning, consumer education, wellness programs and branding;
• increase veterinary hospital productivity through professional development and training, integration of performance data collection systems, application of productivity standards to previously under-managed operations and removal of administrative burdens from veterinary professionals;
• create new revenue streams through specialty veterinary ancillary services;
• lower costs through economies of scale; and
• capture valuation arbitrage differentials between individual practice value and larger consolidated enterprise value.